oa Journal of Marketing - Environmentally friendly - or not?
|Article Title||Environmentally friendly - or not?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Pages||18 - 19|
|Issue||Dec / Jan 2011|
It's a subtle message that emerges everywhere. 'Do not print this e-mail and save a tree'. Or, 'choose to have your communication by electronic means rather than in the post to save the environment'.
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