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oa Journal of Marketing - Starving the feast : why big media companies are failing to capture the shift in advertising revenues : part 2 - Big Media

 

Abstract

In part one of this series I discussed the Media Boom which led to 'Big Media'. Here, I will focus on Big Media controlling many of today's traditional media structures.

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/content/mfsa1/2011/12/EJC74990
2011-12-01
2016-12-06
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