oa Journal of Marketing - Gary Harwood : branding doing good in Africa - love it or leave it! : 5 strong voices
|Article Title||Gary Harwood : branding doing good in Africa - love it or leave it! : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Issue||Dec / Jan 2011|
It's the reluctant slump of their shoulders. The look of resignation. It's their obvious discomfort at the unfamiliar surroundings and the quickening of their step as they approach the airport departure hall. You can spot the visiting marketers on their obligatory two-day courtesy call to the capitals of Africa from a mile away - and there are plenty of them.
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