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oa Journal of Marketing - Erik de Jager : attention to attention deficits : 5 strong voices

Volume 2011, Issue 12
  • ISSN : 1811-9565

 

Abstract

The big question: what will replace the 30-second spot, the billboard or the print ad?

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/content/mfsa1/2011/12/EJC74995
2011-12-01
2017-11-25

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