oa Journal of Marketing - Andrew Franks : media 101 - the difference between alternative and mainstream : 5 strong voices
|Article Title||Andrew Franks : media 101 - the difference between alternative and mainstream : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Issue||Dec / Jan 2011|
What is your favourite restaurant? It is a simple question that should elicit a fairly speedy response.
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