oa Journal of Marketing - Bronwen Rohland : inspired to be green - between the wars of cold and warm : 5 strong voices
To be green or not to be green?
There is no question. Somewhere between the cold war and warm war, something has to shift fast. Sustainability needs to be top of the agenda for all businesses and a priority for every household. Business leaders have a real opportunity to lead the way to deliver valuable change.
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