oa Journal of Marketing - Are YOU worth it? : the starting point
|Article Title||Are YOU worth it? : the starting point|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2011|
|Issue||Dec / Jan 2011|
There's no doubt in our minds that the staging of the 2010 soccer world cup did great things for the status of marketing. Suddenly people, even Chief Financial Officers (bless them) were extolling the virtues of branding and the importance of strategic marketing communication.
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