1887

oa Journal of Marketing - Like a lamb to the slaughter : Rice papers

Volume 2012, Issue 02
  • ISSN : 1811-9565

 

Abstract

Marketing is about differentiation, about standing out from the crowd. Offering things that no one else does, and adopting a tone and personality that is nothing if not unique.

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/content/mfsa1/2012/02/EJC74922
2012-02-01
2017-04-30

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