oa Journal of Marketing - Like a lamb to the slaughter : Rice papers
|Article Title||Like a lamb to the slaughter : Rice papers|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
Marketing is about differentiation, about standing out from the crowd. Offering things that no one else does, and adopting a tone and personality that is nothing if not unique.
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