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oa Journal of Marketing - Media finding its mojo : Africa @ work

 

Abstract

In an interview posted on TradeInvest Africa in early January, Parminder Vir of PVL Media comments that media in Africa is amongst the fastest-growing industries, but that the sector has not commanded the level of financing that is required to unlock its full potential.

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/content/mfsa1/2012/02/EJC74926
2012-02-01
2016-12-06
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