oa Journal of Marketing - Media finding its mojo : Africa @ work
|Article Title||Media finding its mojo : Africa @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
In an interview posted on TradeInvest Africa in early January, Parminder Vir of PVL Media comments that media in Africa is amongst the fastest-growing industries, but that the sector has not commanded the level of financing that is required to unlock its full potential.
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