oa Journal of Marketing - Media finding its mojo : Africa @ work

Volume 2012, Issue 02
  • ISSN : 1811-9565



In an interview posted on TradeInvest Africa in early January, Parminder Vir of PVL Media comments that media in Africa is amongst the fastest-growing industries, but that the sector has not commanded the level of financing that is required to unlock its full potential.

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