oa Journal of Marketing - Beauty fashioned, inspiration evoked : design @ work



Roland Reid, Marketing Director at Jaguar Land Rover, feels that fashion not only influences car design, but that car design influences fashion. "Cars are fashionable and people use them as fashion accessories. Some make more of a statement and the Evoque captured the imagination of people who are self-image aware. It's not about the age culture or gender - it's for people who like to look good," he says.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error