oa Journal of Marketing - Zara leads the new retail way : brands @ work
|Article Title||Zara leads the new retail way : brands @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Pages||26 - 27|
|Issue||Feb / Mar 2012|
Trend analyst, Dion Chang, says that in general with businesses sitting on a threshold of change, it makes it difficult for retailers to stick to the same conventional business template.
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