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oa Journal of Marketing - The Sappi brand at the centre of who we are : SAPPI

 

Abstract

Many companies face challenging marketing environments and the need to continuously resonate with customers. Sappi is no different, and believes in the importance of ensuring relevance to our customer base by putting our brand at the centre of who we are.

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/content/mfsa1/2012/02/EJC74931
2012-02-01
2016-12-04
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