oa Journal of Marketing - The Sappi brand at the centre of who we are : SAPPI
|Article Title||The Sappi brand at the centre of who we are : SAPPI|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Pages||24 - 25|
|Issue||Feb / Mar 2012|
Many companies face challenging marketing environments and the need to continuously resonate with customers. Sappi is no different, and believes in the importance of ensuring relevance to our customer base by putting our brand at the centre of who we are.
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