oa Journal of Marketing - Focusing on the customer in a digital environment : media @ work
|Article Title||Focusing on the customer in a digital environment : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
Many business owners and advertisers are not clear on how to measure the results of advertising online, and thus remain hesitant. CEO of 365 Digital, Tanja Lategan, says the key to growing the online advertising market is bringing back 'old-school' customer service.
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