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oa Journal of Marketing - Focusing on the customer in a digital environment : media @ work

 

Abstract

Many business owners and advertisers are not clear on how to measure the results of advertising online, and thus remain hesitant. CEO of 365 Digital, Tanja Lategan, says the key to growing the online advertising market is bringing back 'old-school' customer service.

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/content/mfsa1/2012/02/EJC74933
2012-02-01
2016-12-06
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