oa Journal of Marketing - Developing radio brands into the future : media @ work
|Article Title||Developing radio brands into the future : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
"We believe the future of radio is bright, but requires a bit of introspection around where it needs to go," says Chief Operating Officer at Kagiso Broadcasting, Nick Grubb.
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