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oa Journal of Marketing - TopTV Airtime Sales : good, bad or simply necessary? : media @ work

 

Abstract

Since its launch in May 2010, TopTV has been inundated with requests about advertising on the platform. Finally, in October 2011, the pay TV offering announced that following a successful testing phase, TopTV Airtime Sales is accepting advertising on eight commercial channels.

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/content/mfsa1/2012/02/EJC74935
2012-02-01
2016-12-07
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