oa Journal of Marketing - TopTV Airtime Sales : good, bad or simply necessary? : media @ work
|Article Title||TopTV Airtime Sales : good, bad or simply necessary? : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
Since its launch in May 2010, TopTV has been inundated with requests about advertising on the platform. Finally, in October 2011, the pay TV offering announced that following a successful testing phase, TopTV Airtime Sales is accepting advertising on eight commercial channels.
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