oa Journal of Marketing - Smart thinking for a successful 2012 : media @ work
|Article Title||Smart thinking for a successful 2012 : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Feb 2012|
|Pages||12 - 16|
|Issue||Feb / Mar 2012|
The Smartest Event of the Year not only launched the 2011/12 edition of The Annual, it was also fertile breeding ground for some insightful commentary and debate as we head into the unknown terrain that is 2012.
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