oa Journal of Marketing - The rise of the niche publication : media @ work



An eager food junkie wanting to learn about Jamaican cuisine, a Sarah Jessica Parker wannabe who will only be found pirouetting in Manolo Blahniks, or the next Travis Pastrana wanting to learn everything there is to know about stunt jumps - the array of special interests is endless. This said, such alcove groups crave content that is relevant to their special interests, indirectly mirroring the current state of the publishing industry.


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