oa Journal of Marketing - The rise of the niche publication : media @ work
|Article Title||The rise of the niche publication : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2012|
|Pages||10 - 11|
|Issue||Feb / Mar 2012|
An eager food junkie wanting to learn about Jamaican cuisine, a Sarah Jessica Parker wannabe who will only be found pirouetting in Manolo Blahniks, or the next Travis Pastrana wanting to learn everything there is to know about stunt jumps - the array of special interests is endless. This said, such alcove groups crave content that is relevant to their special interests, indirectly mirroring the current state of the publishing industry.
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