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oa Journal of Marketing - The brave new world of independent agencies : brands @ work

 

Abstract

There's a new independent advertising and communication agency on the block. Officially open for business on 1 January this year, House of the Brave boasts the talent of ex-McCann Erickson executives, Vanessa Pearson, Rob Van Rooyen and Andrew Shuttleworth, with Remgro on board as an investor. And with five key projects lined up before the agency opened its doors, the 'Bravehearts' are confident that their bravery has paid off.

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/content/mfsa1/2012/02/EJC74939
2012-02-01
2016-12-05
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