oa Journal of Marketing - The brave new world of independent agencies : brands @ work
|Article Title||The brave new world of independent agencies : brands @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Feb 2012|
|Pages||6 - 8|
|Issue||Feb / Mar 2012|
There's a new independent advertising and communication agency on the block. Officially open for business on 1 January this year, House of the Brave boasts the talent of ex-McCann Erickson executives, Vanessa Pearson, Rob Van Rooyen and Andrew Shuttleworth, with Remgro on board as an investor. And with five key projects lined up before the agency opened its doors, the 'Bravehearts' are confident that their bravery has paid off.
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