oa Journal of Marketing - Outsource for success : and we're off...
|Article Title||Outsource for success : and we're off...|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Feb 2012|
|Issue||Feb / Mar 2012|
If your marketing department isn't proving its value and living up to its promises, then it's a waste of time and perhaps it's time to outsource - and outsourcing doesn't mean forking out additional money while your in-house marketing team sits back. With the threat of a double-dip recession on the cards, it's time to be brutal in order for your business to stay afloat.
Article metrics loading...