oa Journal of Marketing - I scream, you scream, we all scream ... : brands @ work
Can you picture a summer's day at the beach without a lollipop; a dessert without a scoop of vanilla, or a smoothie sans that delicious, creamy-cold factor... There really is something about ice cream that transcends age, sex, race and 'sweet-toothiness' making it the perfect food for everyone. We chatted to some local and international ice cream manufacturers to hear their view on where this industry is headed, how they are competing for market share, and why they think ice cream has remained a top favourite for almost a century.
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