oa Journal of Marketing - Soul City goes social : media @ work
According to the 26 December 2011 to 1 January 2012 primetime TAMS ratings, Soul City's 11th series was positioned as the top drama across the South African television channel spectrum. Being the longest-running primetime drama series broadcast on South African television to date, Soul City, a product that when it started was meant to only be a TV programme addressing health issues, has reached on average, nearly seven-million viewers each week it has aired. For a quarterly weekly television series that has been on air since 1992, Soul City must be doing something right. That said, with the media landscape, together with consumption changing faster than the click of the fast-forward button on a PVR remote, conquering the social media landscape was the next step for the critically acclaimed and award-winning edutainment drama.
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