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oa Journal of Marketing - The future of marketing - is there one? : media @ work

 

Abstract

The first breakfast for 2012, appropriately titled: Marketing Masterclass, saw Microsoft South Africa's Andisa Ntsubane; Nedbank's Greg Garden; Netcare's Gerard Augustine, and the UCT Unilever Institute of Strategic Marketing's Emeritus Professor John Simpson, being put through their paces by media broadcaster, writer and commentator, Jeremy Maggs. Maggs avowed, "There is a whole lot more of customer power. We all know the balance of power has shifted. There is a huge media fragmentation and choices have become that much more difficult." That said, what does this then mean for marketers?

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/content/mfsa1/2012/04/EJC119208
2012-04-01
2016-12-08
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