oa Journal of Marketing - 'Way Better' with WOM : advertising @ work



Consumers have always influenced how a message is spread and what is said about a certain brand or product. It is just that in the last few years, brands have not been able to ignore the fact, as Social Media has made it so obvious, says Ryan McFadyen, Co-owner of HaveYouHeard marketing, an agency that has been creating conversations and making powerful connections for South Africa's top brands since 2008.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error