1887

oa Journal of Marketing - Pro bono work shows up the 'big hearts' in the ad industry : advertising @ work

 

Abstract

We have seen some great and award-winning work coming from various agencies for their pro bono clients. But are these ads truly effective for the NGOs, or do they do more for the name of the agency that creates them?

Loading

Article metrics loading...

/content/mfsa1/2012/04/EJC119212
2012-04-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error