oa Journal of Marketing - Pro bono work shows up the 'big hearts' in the ad industry : advertising @ work
|Article Title||Pro bono work shows up the 'big hearts' in the ad industry : advertising @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2012|
|Issue||Apr / May 2012|
We have seen some great and award-winning work coming from various agencies for their pro bono clients. But are these ads truly effective for the NGOs, or do they do more for the name of the agency that creates them?
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