oa Journal of Marketing - It's about what you do, not what you say : and we're off...
|Article Title||It's about what you do, not what you say : and we're off...|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2012|
|Issue||Apr / May 2012|
Consumers are social beings; consumers desire meaningful interaction; control has shifted; brand loyalty can no longer be taken for granted. It's only April and already I'm tired of hearing these same mantras over and over again - mantras that, while true, aren't exactly new. Even more tiresome is the fact that despite hearing new theories constantly, marketers still see consumers as one-dimensional and are still implementing practices of yesterday and expecting different outcomes.
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