1887

oa Journal of Marketing - It's about what you do, not what you say : and we're off...

 

Abstract

Consumers are social beings; consumers desire meaningful interaction; control has shifted; brand loyalty can no longer be taken for granted. It's only April and already I'm tired of hearing these same mantras over and over again - mantras that, while true, aren't exactly new. Even more tiresome is the fact that despite hearing new theories constantly, marketers still see consumers as one-dimensional and are still implementing practices of yesterday and expecting different outcomes.

Loading

Article metrics loading...

/content/mfsa1/2012/04/EJC119213
2012-04-01
2016-12-07
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error