oa Journal of Marketing - Alistair Irving : Chief Conversation Officer at beta connections
|Article Title||Alistair Irving : Chief Conversation Officer at beta connections|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
Is banning all liquor advertising necessarily bad for the industry?
Regulation offers the opportunity for the industry to embrace the new world of marketing, as the universal model shifts from brand referral to consumer deferral.
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