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oa Journal of Marketing - Alistair Irving : Chief Conversation Officer at beta connections

 

Abstract

Is banning all liquor advertising necessarily bad for the industry?


Regulation offers the opportunity for the industry to embrace the new world of marketing, as the universal model shifts from brand referral to consumer deferral.

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/content/mfsa1/2012/12/EJC74709
2012-12-01
2016-12-09
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