oa Journal of Marketing - Journal breakfast debate : media buying in a modern economy : media @ work
|Article Title||Journal breakfast debate : media buying in a modern economy : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
Gordon Muller (GSM Quadrant) warned that media owners have become more sensible in their spending. Donald Liphoko, (The MediaShop) explained why: "We have had two very strange years. The FIFA and Rugby World Cups sucked the cash we would have normally put into traditional media ... I look forward to next year. We are going to have to think of different ways to capture the attention of consumers."
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