oa Journal of Marketing - Radio: does it pack a media punch? : media @ work
|Article Title||Radio: does it pack a media punch? : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
With the goal to encourage excellence in radio and ensure it remains the first choice for marketers, the third annual MTN Radio Awards was launched at a breakfast debate in Sandton.
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