oa Journal of Marketing - Washroom advertising : the new toilet reading matter of choice : media @ work
|Article Title||Washroom advertising : the new toilet reading matter of choice : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kerryn Le Cordeur|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
It's a marketer's dream to find a way to communicate with consumers in an uninterrupted, uncluttered space. It might not be every marketer's dream to advertise in a washroom, but according to Joint MD of Primedia Unlimited subsidiary, TLC, Brett Tucker, the washroom is the one space where you are guaranteed this uninterrupted communication.
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