oa Journal of Marketing - New tabloid to spice up Sunday : media @ work
|Article Title||New tabloid to spice up Sunday : media @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
"People are fed up with serious politics and business. It's the one day in the week when most people don't work and want to relax. We want to put the fun back into Sunday." This is how Peet Bothma, Editor: SONDAG & Scoop!, describes the value proposition of the latter title, Media24 Newspapers' latest addition to its stable.
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