oa Journal of Marketing - The evolution of shopping from chore to experience : advertising @ work
|Article Title||The evolution of shopping from chore to experience : advertising @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Pages||10 - 11|
|Issue||Dec / Jan 2012|
It's hot. You've spent precious minutes looking for parking, and now you just want to run into the shop and get tonight's essentials without battling the crowds - which means that you have no time for the delectable displays of fresh produce, no matter how winsome the supermarket has made them.
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