oa Journal of Marketing - Navigating the : converging media space : advertising @ work
|Article Title||Navigating the : converging media space : advertising @ work|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Pages||8 - 9|
|Issue||Dec / Jan 2012|
How many times have we heard that one medium will be replacing another - TV overtaking print, for example, or the Internet cancelling out the need for magazines. But what if these mediums merged, offering a singular experience for consumers and advertisers alike?
Article metrics loading...