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oa Journal of Marketing - Navigating the : converging media space : advertising @ work

 

Abstract

How many times have we heard that one medium will be replacing another - TV overtaking print, for example, or the Internet cancelling out the need for magazines. But what if these mediums merged, offering a singular experience for consumers and advertisers alike?

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/content/mfsa1/2012/12/EJC74721
2012-12-01
2016-12-08
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