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oa Journal of Marketing - Brands worth talking about : brands @ work

 

Abstract

Coca-Cola reigns supreme


Dominance of technological brands
Luxury brands and South African LSM profiles
So, what is the definition of a strong brand?
What does this mean for local players on a global scale?

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/content/mfsa1/2012/12/EJC74722
2012-12-01
2016-12-08
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