oa Journal of Marketing - Newly wired - boldly empowered : and we're off...
|Article Title||Newly wired - boldly empowered : and we're off...|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Dec 2012|
|Issue||Dec / Jan 2012|
As 2012 approaches, what are the four main challenges facing senior marketing executives not only here but around the world? A new study from IBM called 'From Stretched to Strengthened - Insights from the Global Chief Marketing Officer Study' puts it succinctly:
- the explosion of data
- the growing influence of social media
- the proliferation of channels and devices
- shifting consumer demographics
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