n Personal Finance Newsletter - The psychology of shopping : retail therapy
|Article Title||The psychology of shopping : retail therapy|
|© Publisher:||Moneyweb (Pty) Ltd|
|Journal||Personal Finance Newsletter|
|Publication Date||Dec 2005|
|Pages||11 - 12|
Extracted from text ... Moneyweb's PERSONAL FINANCE December 2005 11 RETAIL THERAPY The psychology of shopping Have you ever wondered why shops and shopping centres are laid out in a particular manner? It's no accident. There's a lot of psychology behind those clever designs. We take an irreverent swipe at shopping culture as the consumer fights back By STEVEN JONES LIKE many South Africans who live in urban areas, my wife and I are "mall rats", spending many an hour at one of the many shopping centres dotted around the landscape of Greater Johannesburg. In fact, in return for the amount of money ..
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