oa Professional Nursing Today - GDAs : shopping at face value with front-of-pack food facts : industry news

Volume 12, Issue 5
  • ISSN : 1607-6672



Consumers will now see five key nutritional values displayed clearly on the front of Kellogg's® cereal boxes, courtesy of the user-friendly, front-of-pack (FoP) Guideline Daily Amounts (GDAs) labelling tool Kellogg is piloting in South Africa. This tool aims to help consumers make informed purchasing decisions at a glance, and, judging by its success abroad, could dramatically help consumers achieve a balanced diet and improve nutritional literacy in the country.

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