oa South African Family Practice - Advertising in medical journals : correspondence

Volume 53, Issue 4
  • ISSN : 2078-6190
  • E-ISSN: 2078-6204



The issue of advertising in medical journals by the pharmaceutical industry has been thoroughly debated on both sides of the Atlantic, but not, as far as I can discover, in South African literature. Recently, there have been extensive investigations, with conclusions of consequence, into the quality and transparency of the pharmaceutical industry's research. The quality of the industry's marketing and advertising clearly depends upon this.

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