oa SA Pharmaceutical Journal - The naked manager : part 1 : trading professional or professional trader? "The heart of the problem?" : management
Extracted from text ... SA Pharmaceutical Journal - July 2006 44 Managers are facing very tricky times in trying to deal with pricing issues. The pricing debate is a symptom of a deeper problem in pharmacy - the contradictions that exist between professionalism and commercialism. A solution will not be found until: ? There is a common understanding within the profession and amongst its stakeholders of the norms, values and strategies that guide professional practice (the promised pharmaceutical culture). ? All pharmacists deliver the social promises (the pharmaceutical climate). The starting point is a clear, shared vision, mission, values and beliefs. To this end, ..
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