oa SA Pharmaceutical Journal - The naked manager : improving performance through cultural competence : part 2 : why? The cultural context : management
Showered with a thunderstorm of innovations, it is wise to find out which to adopt, ignore or let others try first. Is 'cultural competence' another one of those fads dreamt up by politicians, academics, or marketing gurus? Is it a desirable or essential skill? There is no point in spending time on the concept if it will soon be replaced with another catch phrase.
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