oa SA Pharmaceutical Journal - An overview of the living standards measurement : management
Reference is often made in the media to the latest economic statistics and frequently the terminology "LSM" is used in these reports. The Living Standards Measurement (LSM) is the most widely used marketing research tool in South Africa. Not everybody is familiar with the LSM, so the objective of this article is to give a concise overview of a very useful South African tool to segment the market.
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