oa SA Pharmaceutical Journal - Pharma 2020 : the vision - which path will you take? : pharmaceutical practitioner

Volume 74, Issue 8
  • ISSN : 2221-5875
  • E-ISSN: 2220-1017



In June 2007, PriceWaterhouse- Coopers (PwC) released "", a report on the future of the pharmaceutical industry. It contends that despite unprecedented global demand for its product, particularly from fast-growing emerging markets like China and India, the pharmaceutical industry is at a pivotal point in its evolution.

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