oa SA Pharmaceutical Journal - Pharma 2020 : the vision - which path will you take? : pharmaceutical practitioner
In June 2007, PriceWaterhouse- Coopers (PwC) released "Pharma 2020: The Vision - Which path will you take?", a report on the future of the pharmaceutical industry. It contends that despite unprecedented global demand for its product, particularly from fast-growing emerging markets like China and India, the pharmaceutical industry is at a pivotal point in its evolution.
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