oa SA Pharmaceutical Journal - The naked manager : influencing others by word of mouth : pharmacists as opinion leaders? : management
With the advent of cell phones and the internet, people are talking to each other like never before. Much of the conversation is about reducing social and economic risks. For example, 'what are you wearing tonight?', 'when were you expecting me?' or 'when does the price of petrol go up?' Internet sites provide an unimaginable wealth of information on health, movies, weather - you name it, Google will take you to a source of information.
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