oa SA Pharmaceutical Journal - Piece of my mind : editorial comment
|Article Title||Piece of my mind : editorial comment|
|© Publisher:||Medpharm Publications|
|Journal||SA Pharmaceutical Journal|
|Publication Date||Oct 2008|
The reason that my Pharmacy Week experience was so good was because the topic, far from merely being one of gloom and doom and therefore depressing, or soft and fuzzy and feel good and therefore ignored, lent itself to a strong message that the media could not ignore. Everyone is so concerned about environmental issues that the media response went beyond what we normally get. In my job, I frequently deal with news or health reporters, so this is the first time that there has been an interest from environmental reporters.
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