oa SA Pharmaceutical Journal - Improve performance by working with others
Managing stakeholder relationships: Part 2: How? : management
The first article in this series introduced the concept of Managing Stakeholder Relationships (MSR), and discussed why it was important. A few basic lessons were identified to start the discussion on how to MSR. Readers were encouraged to do a preliminary analysis of their stakeholder groups and their relationship profile with these groups.
This article considers how best these relationships can be managed. We will consider a three phase process, and some guidelines for making sure that MSR happens effectively.
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