oa SA Pharmaceutical Journal - Towards the ethical marketing of health products in South Africa - right across and down the supply chain : industry in-site
|Article Title||Towards the ethical marketing of health products in South Africa - right across and down the supply chain : industry in-site|
|© Publisher:||Medpharm Publications|
|Journal||SA Pharmaceutical Journal|
|Author||Val Beaumont and Jeanette Lotter|
|Publication Date||Aug 2009|
|Pages||43 - 46|
Medicines and health products are not ordinary commodities. Decisions around therapies are made by health care professionals, frequently without patient input. On the other hand, in the area of self-medication, we see patients making decisions that go beyond patients' capacity to make well-informed decisions. Promotions of medicines by pharmaceutical companies and stakeholders in the medicines chain are great influencers in the choice of medicine treatments - patients need the assurance that these processes and decisions are guided by sound ethical principles. The challenge extends further into the realm of veterinary medicines and complementary medicines.
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