oa SA Pharmaceutical Journal - Towards the ethical marketing of health products in South Africa - right across and down the supply chain : industry in-site
Medicines and health products are not ordinary commodities. Decisions around therapies are made by health care professionals, frequently without patient input. On the other hand, in the area of self-medication, we see patients making decisions that go beyond patients' capacity to make well-informed decisions. Promotions of medicines by pharmaceutical companies and stakeholders in the medicines chain are great influencers in the choice of medicine treatments - patients need the assurance that these processes and decisions are guided by sound ethical principles. The challenge extends further into the realm of veterinary medicines and complementary medicines.
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