oa SA Pharmaceutical Journal - The phenomenological reality in which we live : pharmaceutical practitioner
As pharmacists, we project ourselves as realistic people with scientific training. We base our assumptions on empirical evidence and are supposed to be rational in our outlook on life. On a much broader and more subjective level, private experiences, curiosity, inquiry, and the selectivity involved in personal interpretation of events shape an individual's reality. This is called phenomenological reality. The word phenomenology is derived from the Greek phainómenon, meaning "that which appears", and lógos, meaning "study". In other words, the reality in which we live relates to what appears to happen, rather than to what is actually happening.
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