oa SA Pharmaceutical Journal - Multicultural approaches to medicine use : what does the research say? : forum



In multicultural settings, patients and their families bring many different cultural models of morality, health, illness, healing and kinship to clinical encounters. Religious convictions, ethnic identity and cultural norms play significant roles in framing the interaction between health care providers and their patients. By means of a few research projects, this article will attempt to highlight the need for a pharmacist to demonstrate sensitivity and awareness when communicating and counselling a patient.


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