oa SA Pharmaceutical Journal - To be, rather than to be seen - esse quam videri : president's message
|Article Title||To be, rather than to be seen - esse quam videri : president's message|
|© Publisher:||Medpharm Publications|
|Journal||SA Pharmaceutical Journal|
|Publication Date||Aug 2012|
I have often heard people say: "What is the PSSA doing for me?" For me, the answer is obvious, since I have been involved in pharmacy politics for more than 26 years, but I have to put myself in the shoes of the person asking the question. Assuming that that person has no knowledge of the Society, I have to surmise that he or she is unaware of any marketing drive or advertised programme that promotes the profession. That leads me to the question: how does one market a profession and the services that it delivers to the public?
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