oa SA Pharmaceutical Journal - The power of persuasion : forum

Volume 80, Issue 10
  • ISSN : 2221-5875
  • E-ISSN: 2220-1017



Pharmacists cannot effectively function in isolation of other healthcare professionals in the healthcare arena. Medicine has become a team sport and pharmacists find themselves increasingly in defensive positions due to the functions we perform. We are the final safety net for prescribing health professionals. In this peculiar position however, pharmacists are oftentimes experienced as adversaries instead of teammates. Pharmacists also suffer the scorn of patients when we attempt to protect them against themselves. Along these lines, I have decided to share with you a few powerful communication tools that will make your attempts at persuading fellow healthcare professionals to follow your recommendations, a bit more effective and less confrontational. As long as you remind yourself that your recommendations are ethically founded and your actions are for the good of the patient and not purely manipulative, you will be successful in persuasion. The moment however you ignore these kind words of advice, you will invariably find yourself ridiculed and in a much less desirable position.

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