oa SA Pharmaceutical Journal - Esse est percipi : it is to be perceived : president's message
|Article Title||Esse est percipi : it is to be perceived : president's message|
|© Publisher:||Medpharm Publications|
|Journal||SA Pharmaceutical Journal|
|Publication Date||Mar 2013|
The theory around the train of thought, Esse est percipi (to be is to be perceived), is that matter cannot exist in its own right, and that what we think to be matter is nothing but the creation of our minds. That brings me to what drives modern thought processes. Everything we see is driven by perception. Just think of how we perceive the world around us: of our shopping experiences, our perception of our friends, neighbours and the doctor we visit when we are ill. The same applies in our profession. As pharmacists, how are we perceived by our patients, fellow healthcare professionals and the people with whom we deal on a daily basis?
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